{"id":2814,"date":"2025-10-08T07:00:00","date_gmt":"2025-10-08T07:00:00","guid":{"rendered":"https:\/\/blog.somoslatinos.co\/?p=2814"},"modified":"2025-10-08T08:12:22","modified_gmt":"2025-10-08T08:12:22","slug":"sofia-rachetti","status":"publish","type":"post","link":"https:\/\/blog.somoslatinos.co\/es\/sofia-rachetti\/","title":{"rendered":"C\u00f3mo Sof\u00eda Rachetti Transform\u00f3 Desaf\u00edos en Oportunidades"},"content":{"rendered":"

\u00bfY si mudarte al extranjero fuera tu sue\u00f1o, y una oportunidad laboral fuera el empuj\u00f3n que necesitabas para hacerlo realidad? Para Sof\u00eda Rachetti, nacida en Uruguay y Head de Operaciones y Marketing en SOMOS, eso fue exactamente lo que ocurri\u00f3 cuando se mud\u00f3 a Barcelona en 2019.
\u201cAl principio, estaba estudiando y haciendo trabajos peque\u00f1os, pero en 2020 empec\u00e9 a buscar algo m\u00e1s alineado con mi \u00e1rea,\u201d recuerda. \u201cEntonces lleg\u00f3 la pandemia, y todo se detuvo.\u201d<\/p>\n\n\n\n

Sof\u00eda Rachetti divid\u00eda su tiempo entre proyectos freelance, trabajos y la maternidad, hasta que dio un paso audaz y se fue a Mallorca, donde ella y su esposo comenzaron desde cero un proyecto familiar: un restaurante de hamburguesas y cerveza artesanal llamado Guarango Smash Burgers & Craft Beer<\/a>\u201cFue un proyecto loco, pero hermoso, que nos trajo mucha alegr\u00eda,\u201d reflexiona.<\/p>\n\n\n\n

Pero en 2022, despu\u00e9s de haber abrazado la rutina emprendedora, Sof\u00eda regres\u00f3 a su verdadera pasi\u00f3n: el marketing. A principios de 2024, se uni\u00f3 al equipo de SOMOS<\/a>, marcando un punto de inflexi\u00f3n importante en su carrera. \u201cEso me devolvi\u00f3 la confianza y me abri\u00f3 muchas puertas,\u201d comparte, volviendo a conectarse con sus ra\u00edces en el marketing y con la esencia de su crianza en Uruguay.<\/p>\n\n\n\n

\u201cMe di cuenta de que ten\u00eda mucho para aportar \u2014y que mi experiencia como migrante pod\u00eda ser valiosa para otras personas. La mejor parte es que lo que hago ahora tiene sentido. Conecta directamente con personas que est\u00e1n pasando por lo mismo que yo ya pas\u00e9.\u201d\n\nEn SOMOS, Sof\u00eda se conecta directamente con la comunidad latina en el Reino Unido y en Espa\u00f1a, liderando proyectos que contribuyen a la expansi\u00f3n de la empresa en nuevos pa\u00edses.<\/p>\n\n\n\n

SOMOS es una plataforma gratuita dedicada a empoderar a migrantes latinoamericanos en toda Europa. Ofreciendo informaci\u00f3n confiable, recursos pr\u00e1cticos y apoyo emocional \u2014todo en lenguas nativas\u2014, crea un espacio para que las personas migrantes encuentren la ayuda que necesitan. A pesar de que muchos latinoamericanos tienen formaci\u00f3n universitaria, enfrentan desaf\u00edos como empleos mal remunerados, inseguridad legal y aislamiento. Ah\u00ed es donde entra SOMOS, proporcionando un sentido de comunidad y conexi\u00f3n para quienes m\u00e1s lo necesitan.<\/p>\n\n\n\n

Sof\u00eda tambi\u00e9n trabaja como freelancer, gestionando redes sociales y proyectos de marketing. Aunque no todo su trabajo freelance est\u00e1 directamente ligado a la comunidad migrante, ella dice que siempre hay un hilo conductor:
\u201cYa sea con SOMOS o con mis clientes, todo lo que hago se resume en la misma idea: comunidad, cercan\u00eda y entregar valor real a las personas.\u201d<\/p>\n\n\n\n

En la era digital actual, construir y nutrir comunidades es m\u00e1s importante que nunca. Ya sea a trav\u00e9s de fronteras o dentro de los barrios, estas conexiones son esenciales para el bienestar personal y el progreso colectivo. A trav\u00e9s de un prop\u00f3sito compartido, encontramos la fuerza para transformar no solo a nosotros mismos, sino tambi\u00e9n al mundo que nos rodea.<\/p>\n\n\n\n

La historia de Sof\u00eda Rachetti est\u00e1 destacada en SOMOS<\/h2>\n\n\n\n

El camino de Sof\u00eda nos ense\u00f1a que, sin importar los obst\u00e1culos, reinventarse siempre es posible \u2014y que el prop\u00f3sito muchas veces surge en lugares inesperados. Ya sea conect\u00e1ndose con quienes comparten experiencias similares o cultivando relaciones significativas con clientes y colegas, la historia de Sof\u00eda es un recordatorio de que la comunidad es la base tanto del crecimiento personal como del avance colectivo. En SOMOS, a trav\u00e9s de historias inspiradoras, recursos pr\u00e1cticos y simplemente haciendo que las personas se sientan vistas y acompa\u00f1adas, Sof\u00eda y su equipo est\u00e1n creando un espacio donde migrantes latinos en toda Europa pueden encontrar el apoyo que necesitan \u2014gratuito para ingresar y libre para prosperar.<\/p>","protected":false},"excerpt":{"rendered":"

E se mudar para o exterior fosse o seu sonho, e uma oportunidade de trabalho fosse o empurr\u00e3o que voc\u00ea […]<\/p>\n","protected":false},"author":3,"featured_media":2815,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[110],"tags":[],"class_list":["post-2814","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mentes-latinas"],"yoast_head":"\nComo Sofia Rachetti Transformou Desafios em Oportunidades - 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