{"id":3102,"date":"2025-11-28T07:00:00","date_gmt":"2025-11-28T07:00:00","guid":{"rendered":"https:\/\/blog.somoslatinos.co\/?p=3102"},"modified":"2025-11-26T09:31:15","modified_gmt":"2025-11-26T09:31:15","slug":"lorena-hejin-figueroa","status":"publish","type":"post","link":"https:\/\/blog.somoslatinos.co\/es\/lorena-hejin-figueroa\/","title":{"rendered":"Lorena Heijn-Figueroa y el Aguacate de Sus Ojos"},"content":{"rendered":"

Lorena Heijn-Figueroa lleg\u00f3 desde Per\u00fa a los Pa\u00edses Bajos para realizar una maestr\u00eda en Pol\u00edticas P\u00fablicas para Am\u00e9rica Latina. Ese periodo se convirti\u00f3 en el \u201caguacate de sus ojos\u201d.<\/p>\n\n\n\n

Al llegar a un mundo completamente nuevo, Lorena tuvo que arregl\u00e1rselas sola. Proveniente de una familia trabajadora que esperaba que ella migrara, tuviera \u00e9xito y \u201cse quedara all\u00ed\u201d, tuvo que aprender a manejar todo: estudiar con beca, compaginar trabajos como mesera y ni\u00f1era, mientras trazaba un camino profesional con una maestr\u00eda en humanidades.<\/p>\n\n\n\n

Esta experiencia la transform\u00f3 en lo que ella llama mujer \u201cperuano-holandesa\u201d:<\/p>\n\n\n\n

\n

\"Una mujer que ve el mundo con ojos a\u00fan m\u00e1s curiosos y humildes, y que aprendi\u00f3 a tener el valor de posicionarse y buscar lo que desea, aunque a veces el miedo siga presente.\"<\/em><\/p>\n<\/blockquote>\n\n\n\n

Graduada cum laude, construyendo una red personal y profesional s\u00f3lida, y tomando la valiente decisi\u00f3n de regresar a Per\u00fa. Aunque muchos ve\u00edan esto como un paso atr\u00e1s, Lorena considera estos logros esenciales. Para ella, volver a casa no fue un retroceso; fue el inicio de perseguir un sue\u00f1o fiel a su propio camino.<\/p>\n\n\n\n

Nuevo mundo, nueva Lorena<\/strong><\/h2>\n\n\n\n

El tiempo en los Pa\u00edses Bajos tambi\u00e9n le dio a Lorena una visi\u00f3n profesional y una revelaci\u00f3n inspirada en el aguacate.<\/p>\n\n\n\n

\n

\"Amo los aguacates y pude darme cuenta de cerca c\u00f3mo las incre\u00edbles frutas de Am\u00e9rica Latina muchas veces son escasas o subvaloradas en Europa.\"<\/em><\/p>\n<\/blockquote>\n\n\n\n

Esta percepci\u00f3n se convirti\u00f3 en la semilla de su trabajo: conectar peque\u00f1as y medianas comunidades \u2014nativas, ind\u00edgenas, rurales\u2014 con una nueva econom\u00eda verde que las respete y pague de manera justa. El objetivo es crear cadenas de suministro donde la riqueza de la Amazon\u00eda, los Andes y los recursos latinoamericanos llegue a mercados justos y trazables, asegurando que los productores reciban no solo salarios justos, sino tambi\u00e9n oportunidades y habilidades para prosperar.<\/p>\n\n\n\n

Lorena es licenciada en ciencias humanas, estudi\u00f3 sociolog\u00eda y complet\u00f3 una maestr\u00eda en Pol\u00edticas P\u00fablicas para Am\u00e9rica Latina. Hoy se define como gestora social de agronegocios, especialista en comercio justo del campo al mercado.<\/p>\n\n\n\n

Pacha Unida & Pacha Unie<\/strong><\/h3>\n\n\n\n

Su iniciativa se desarrolla en dos proyectos complementarios: Pacha Unida, en Per\u00fa, y Pacha Unie, en los Pa\u00edses Bajos. Ambos nacen de la misma visi\u00f3n: construir puentes justos entre comunidades rurales de Am\u00e9rica Latina y mercados conscientes en todo el mundo.<\/p>\n\n\n\n

Pacha Unida<\/a> trabaja directamente con peque\u00f1os y medianos productores: muchos ind\u00edgenas y familias rurales. La empresa los ayuda a fortalecer la producci\u00f3n, mejorar la calidad e integrar cadenas de suministro justas y trazables. Funciona como incubadora y gestora social de agronegocios, ofreciendo soporte t\u00e9cnico, planificaci\u00f3n de negocios y conexiones de mercado. El objetivo no es solo vender productos, sino garantizar que los productores reciban salarios justos, adquieran nuevas oportunidades y desarrollen habilidades para prosperar.<\/p>\n\n\n\n

Pacha Unie<\/a>, en los Pa\u00edses Bajos, complementa este trabajo desde el lado europeo, conectando compradores internacionales, empresas y consumidores conscientes con la rica biodiversidad de Am\u00e9rica Latina: aguacates, cacao, caf\u00e9 y otros superalimentos. Siempre con transparencia, comercio justo y valorizando las historias detr\u00e1s de cada producto.<\/p>\n\n\n\n

Lorena explica la misi\u00f3n central: la riqueza de Am\u00e9rica Latina, el conocimiento ancestral, la biodiversidad, la Amazon\u00eda y los Andes. Muchas veces esto se explota sin reconocimiento ni retorno justo para quienes la cuidan. Pacha Unida y Pacha Unie buscan revertir esta l\u00f3gica: unir negocios con impacto social, para que cada mango o aguacate que llega a Europa lleve no solo valor econ\u00f3mico, sino dignidad, cultura y sostenibilidad.<\/p>\n\n\n\n

Por qu\u00e9 historias como la de Lorena importan<\/strong><\/h2>\n\n\n\n

Ir\u00f3nicamente, hay pocos datos sobre el n\u00famero de j\u00f3venes emprendedores latinoamericanos en Europa. Esto es especialmente cierto para aquellos enfocados en causas ambientales en nuestras comunidades. Todav\u00eda cargan los vestigios de la colonizaci\u00f3n y la urbanizaci\u00f3n. En algunas regiones persisten conflictos de tierra entre terratenientes y comunidades ind\u00edgenas, que en ciertos casos pueden volverse violentos.<\/p>\n\n\n\n

La cobertura medi\u00e1tica a menudo sigue patrones europeos. En el extranjero, ignora nuestras comunidades latinas. Prioriza a los \u201csalvadores\u201d blancos. Oscila entre reparaci\u00f3n hist\u00f3rica y refuerzo de narrativas privilegiadas. En nuestros propios pa\u00edses, omite la presencia y la historia de los pueblos ind\u00edgenas.<\/p>\n\n\n\n

Como resultado, muchos l\u00edderes latinos permanecen conocidos solo en c\u00edrculos restringidos. La historia de Lorena es una de estas joyas ocultas. Ella abre caminos para la comunidad y honra ra\u00edces ancestrales e ind\u00edgenas.<\/p>\n\n\n\n

La historia de Lorena en SOMOS<\/strong><\/h2>\n\n\n\n
\n

\"Formar parte de una comunidad global latina ofrece una red de apoyo, no solo para vivir en el extranjero, sino tambi\u00e9n para unir, planear y colaborar en proyectos que beneficien a nuestra regi\u00f3n, independientemente de d\u00f3nde estemos. Muchos de nosotros migramos en busca de oportunidades, pero olvidamos que, conect\u00e1ndonos con socios confiables de nuestra propia comunidad, podemos generar impacto sin renunciar a nuestra cultura, nuestra tierra y nuestra gente.\"<\/em><\/p>\n<\/blockquote>\n\n\n\n

Para Lorena, SOMOS<\/strong> <\/a>ofrece tanto significado personal como profesional: visibilidad, reconocimiento y conexi\u00f3n con una comunidad que comparte su visi\u00f3n. Profesionalmente, proporciona una plataforma para encontrar socios, ampliar redes y colaborar en la construcci\u00f3n de puentes justos y sostenibles entre Am\u00e9rica Latina y el mundo.<\/p>\n\n\n\n

En SOMOS, ofrecemos espacio para toda la comunidad latina: acogedor, accesible y a un clic de distancia. Con pilares de acogida, informaci\u00f3n y conexi\u00f3n, tendr\u00e1s acceso a historias \u00fanicas, consejos pr\u00e1cticos, gu\u00edas completas y especialistas listos para ayudarte a prosperar en el extranjero.<\/p>\n\n\n\n

\u00a1Suscr\u00edbete a nuestro newsletter y \u00fanete a la plataforma SOMOS hoy!<\/p>","protected":false},"excerpt":{"rendered":"

Lorena Heijn-Figueroa veio do Peru para os Pa\u00edses Baixos para fazer um mestrado em Pol\u00edticas P\u00fablicas para a Am\u00e9rica Latina. 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